High School Hospitality and Tourism Marketing Management
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Pricing Tier
1 - Premium
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Number of Credits
1.0
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Estimated Completion Time
32-36 Weeks
Pre Requisites
Introduction to Hospitality & Tourism and Technology for Hospitality are recommended but not requiredDescription
In this honors-level course—the third and final in the hospitality and tourism program of study—you’ll learn about the marketing principles, social media strategies, and operational procedures that marketing professionals must know. You’ll learn about the sales and management techniques, industry regulations, and entrepreneurship skills necessary to succeed in the industry. Through a series of creative projects, you’ll also explore how the marketing department works alongside other departments to meet sales goals and ensure the company’s success. This course is a part of the Career and Technical Education program.Segment 1
Module 01 - Be the Brand
- Brand Identity
- Target Markets
- Social Media Marketing
- Sustainable Practices
Module 02 - Relate and Retain
- Guest Services Strategies
- Guest Surveys
- Diversity and Communication
- Resolving Conflict
Module 03 - Behind the Burger
- Guest Experience in the Restaurant
- Working in the Kitchen
- Restaurant Front of the House
- Food Safety
Segment 2:
Module 04 - Sell for Success
- Motivation in Sales
- Identifying Your Customer
- Market Options
- The Digital Traveler
Module 05 - Produce a Profit
- Business Structures
- Finance
- Budgets
- Industry Regulations
Module 06 - Stack the Skills
- Ethics
- Self-Evaluation
- Career Growth Plans
- Leadership Skills
- Organizational Structures
NCAA-Approved Courses
Our NCAA approved courses are updated often. Please visit the NCAA Eligibility Center and use our school code to see all current eligible courses. The FlexPoint Virtual School NCAA High School code is: 850171
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