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High School Introduction to Hospitality and Tourism

Suggested Prerequisites

N/A

Description

How would you like to be a part of the world’s largest industry, with the potential to make a lot of money and take advantage of perks like flight upgrades, free hotel rooms, and free food? Welcome to the “industry of fun,” Hospitality and Tourism. This course is the first in a series to dive into the numerous career avenues and business opportunities of the hospitality and tourism industry. You will learn about segments such as airlines, hotels, and cruise ships, as well as customer service and selling techniques. The course will prepare you to launch your career in hospitality and tourism, with projects and take-aways that you will be able to use immediately to help you land your dream job.

Module One: Industry of Fun

-Hospitality and Tourism Categories 

-Evolution of Hospitality 

-Economic Factors in Hospitality 

-Perks of the Industry 

-Drawbacks of the Industry 

-Hospitality and Tourism Careers 

-Hospitality Certifications 

-Professional Organizations 

-Qualifications and Skills 

-Characteristics of Successful Hospitality Employees 



Module Two: Planes & Trains & Cruise Ships

-International, Domestic, and Local Tourism 

-Factors That Influence Travel Decisions 

-Seasonal Changes 

-Current and Emerging Trends 

-Types of Trips 

-Vehicles Used in Travel 

-Transportation Careers 

-Necessary Travel Documents 

-Types of Cruise Ships 

-Cruise Careers 

-Group Travel 

-Planning Travel 



Module Three: Be Our Guest

-Types of Lodging 

-Functions of the Front Desk 

-Food and Beverage Roles 

-Hotel Maintenance 

-Factors in Lodging Location 

-Room Rates and Profitability 

-Conservation in Lodging 

-Planning for Emergencies 

-Food Service Careers 

-Food Regulations 

-Back-of-House Careers 

 

Module Four: Your Customer Is Always Right

-Stages of the Guest Experience Cycle 

-Creating a Seamless Customer Experience 

-Handling Disappointment 

-Service Recovery 

-Etiquette and Netiquette 

-Effective Communication 

-Active Listening 

-Providing Clear Directions 

-Cultural Sensitivity 

-Gathering Feedback 

-Handling Guest Complaints 



Module Five: Smarketing

-Marketing Strategy 

-Effective Marketing and Business Plans 

-Target Markets 

-Niche Markets 

-Marketing Channels 

-Features of Travel Websites 

-Formal Emails and Business Letters 

-Press Releases 

-Sales Strategies 

-Payment Options 



Module Six: All Hands on Deck

-Social Media and Social Presence 

-Job Hunting 

-Dressing for Success 

-Resumes, Cover Letters, and Portfolios 

-Successful Interviewing 

-Performance Standards 

-Policies and Procedures 

-Interpersonal Skills 

-Critical Thinking 

-Business and Personal Ethics 

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